Emirates Airline has launched Business Rewards, an innovative new rewards programme tailor-made for small and medium enterprises (SMEs) in the UAE that will be rolled out in other markets soon.

An online-based programme, Business Rewards offers SMEs the opportunity to benefit from employee flights. Each time a registered employee books their Emirates flight through Business Rewards, the business earns Business Rewards Miles while the individual traveller continues to earn their Miles from Skywards, Emirates’ frequent flyer programme. The company can then redeem accumulated Business Rewards Miles against future flights.

Keith Longstaff, Emirates’ Divisional Senior Vice President, Commercial Operations Worldwide said, “Business Rewards is a result of months of research and planning, to understand what our SME customers want in a reward programme, and how we can transact and add value to them in an online environment. We believe the SME community in the UAE will embrace Business Rewards, and we look forward to introducing the programme to other markets in the coming months.”

In addition to reward miles, Emirates’ Business Rewards programme also provides a convenient online portal for administrators in SMEs to manage employee travel on Emirates Airline. The company must register with Business Rewards in the country where it is located, but it can accumulate Miles for travel undertaken by employees at all their branches into one central account.

www.emirates.com

5/26/2008 5:38:09 AM UTC